Tidal logo 150x150 plus#
It offers two levels of service: Tidal HiFi (up to CD quality – FLAC-based 16-bit/44.1 kHz) and Tidal HiFi Plus (up to MQA – 24-bit/352.8 kHz). With distribution agreements with all three major record labels and many independent labels, Tidal claims to provide access to more than 80 million tracks and 350,000 music videos. Tidal is now majority-owned by Block, Inc., an American payment processing company that is owned by Jack Dorsey and Jim McKelvey. Signature colors include yellow, red, white, and blue.Tidal (stylized in all caps) is a Norwegian-American music streaming service, launched in 2014 by Swedish public company Aspiro. In general, the word “Tide” is in a custom sans serif font and has slightly pointed ends at two characters. The main emphasis is on the capital “T,” which the designers have lengthened, then shortened. The style of the inscription changed several times but always remained within the usual framework. The text is given the same attention as the graphics, so they reflect the product’s idea equally. Also, the Day-Glo palette was used on Tide packaging for the first time in the industry’s history. Its variant has been won so far, which is why the emblem adopted for the fiftieth anniversary of the launch of the original product is currently in use. In the logo design, the brand owners have always adhered to the concept presented at the very beginning by the architect-artist Donald Deskey. There is still a white dividing border around the inscription.
The navy blue is now just blue, and the double outer ring is solid (yellow). Now the logo is used with a retouched palette of colors – muted and dusty. The adjustments resulted in slightly elongated and pointed ends at the “T” and “d.” The word “Tide” is now the same dark blue color. The developers painted the central part yellow, and the outer circle was divided into two – yellow and white with a gradient transition. This version introduces additional circles to enhance the target’s effect. They also enlarged the dot above the “i.” The color palette was shifted to pastel shades, so the colors became faded as if powdered with white. The designers added one inner ring to it, so the logo again got the shape of a target – only with a center in the form of a white circle. Also, “d” and “e” are now rectangular.Īfter the redesign, the emblem began to look more accurate and was closer to the debut version. The uppercase “T” had a shortened leg, the “i” reduced the point, the “d” increased the internal clearance, and the “e” was made a little larger than the previous one. The inscription has also undergone some changes. The color palette was also changed – it became much brighter and more expressive. Overall, they made the design easier by removing many rings and leaving only two – one yellow and one red. In 1966, the management approved an updated version, in which the dot above the “i” is no longer the “bull’s-eye.” The developers slightly changed the target’s center: instead of a dark circle, they used a neutral white spot. The letters were also supplemented with light strokes on the right side, which gave them volume.
Thanks to this technique, the author created the effect of a target with concentric circles. To make room next to the “i” point, the designer made the letter “T” incredibly large: due to the long leg, the upper bar does not cover the adjacent symbol. The “apple” (middle) was the dot above the dark blue “i.” Then there was an alternation of yellow and red stripes with a gradient transition between them.Ī third of the logo space was occupied by the word “Tide.” It was located diagonally and was made with printed signs. Some of them were labeled with basic information about the product. He made something like a target – with wide contrasting circles running from the center to the edge. The debut emblem created a furor in the advertising field because the author of the logo took an innovative approach to the process and expanded the scope of the usual visual signs. In 2020, it received the Environment Possibility Award. Over time, this cleaning product brand became the best-selling detergent worldwide among competitors. It was introduced in 1946 and is part of the Procter & Gamble corporation. Tide is an American brand of laundry detergent. He worked on it as part of his agency, which specialized in graphic design. The author of the first version of the logo, which served as a prototype for everyone else, is Donald Deskey, an industrial designer, architect, and artist. The line, which has gained worldwide recognition thanks to its successful logo, has several identity modifications.
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